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Insights for FMCG Professionals

Practical guides on compliance, trade terms, margin management, and product data quality for consumer goods brands operating in Europe and beyond.

COMPLIANCE

5 EU Labelling Mistakes That Cost FMCG Brands Thousands

Allergen emphasis, nutrition rounding, net quantity rules, origin declarations, and translation gaps that trigger recalls costing EUR 50K-150K.

14 Apr 202610 min read
COMMERCIAL

How to Calculate True Pocket Margin in FMCG

The six-layer waterfall from list price to pocket price, with a worked example showing why your 62% gross margin is really 32.7%.

10 Apr 20268 min read
COMMERCIAL

The Complete Guide to FMCG Trade Terms

Listing fees, retros, overriders, promo funding, OTIF penalties, payment terms, JBP clauses, and every lever retailers use in negotiations.

4 Apr 202612 min read
DATA

Why Product Data Quality Is Your Competitive Edge

How incomplete, inaccurate, or inconsistent product data slows your speed to shelf and erodes margins — and the five steps to fix it.

28 Mar 20267 min read
REGULATORY

Cosmetics Regulation EC 1223/2009: What Changed in 2026

PFAS restrictions, nanomaterial definitions, CPNP updates, claims substantiation rules, and the new digital labelling provisions.

20 Mar 20269 min read
COMMERCIAL

Building a Cost Build-Up That Survives Retailer Negotiations

Seven cost layers from raw materials to margin, with a pasta sauce example and negotiation prep tactics that protect your price position.

12 Mar 20268 min read

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